Survey
Results and Analytics
Of the 186 individuals who responded to our survey, females accounted for 62.37%, while males accounted for 36.56%.
In this survey, we divided our questions into three sections: preferences in shampoo selection, environmental awareness, and understanding of O'right.
Gender
Information
The majority of our respondents are aged 12 to 20. We can infer that most respondents in this age range are Kang Chiao students who received the questionnaire via the school mailbox.
Age
Information
The majority of our respondents have received education from or are in junior and senior high level. Many of these respondents may obtain daily necessities through their parents' purchase, which could influence the results of our later questions concerning the respondents' familiarity with O'right.
Education level
Information
Our respondents' professional backgrounds include all fields except the news industry, the agriculture, fishing, and livestock industry, and the art industry. As we have inferred from question 2, the majority of our respondents are students from Kang Chiao International School.
Profession
Information
About three quarters of our respondents have purchased or used eco-friendly products. As O'right merchandise may be included in these products, this sets up a suitable foundation for the following questions in our questionnaire.
Do you use or purchase any eco-friendly products?
Question 1
Among the brands that are listed, Head & Shoulders and Pert, the two brands that are preferred by the majority of our respondents, are brands managed by U.S. companies. O'right, a brand founded in Taiwan, comes in at third place. Kao and Clear tie at a close last after O'right; they are, respectively, a Japanese brand and a French brand.
These numbers show us that although O'right, a native brand, is preferred more than some brands (Kao, Clear) managed by other countries, it is only slightly more popular. American brands (Head & Shoulders, Pert) have a much higher status in the Taiwanese haircare market, which is a possible result of their active global marketing campaign, and of the prevalence of American culture in Taiwan.
What is your preferred shampoo brand?
Question 2
Ingredients are rated as the second most important product aspect, as the recent succession of food safety scandals have prompted consumers to pay more attention to the components of various products.
According to the average of the responses received, cost is rated as the third most important product aspect taken into consideration out of eight, which shows that cost is a dominant influencing factor in customers' preference of shampoo products. Since ingredients are rated as the most important, we can conclude that, as long as the product is effective and safe, inexpensive shampoo is more likely to take the lead in the haircare market.
What aspects of the product do you take into consideration when you purchase this shampoo? Please rate on a scale of 1-5.
Question 4
52.15% of the respondents who answered "yes" to our previous question have taken eco-friendliness into consideration when purchasing household cleaning agents and toiletries. This is an important connection to our next topics of shampoo preference and the brand of O'right.
What kind of eco-friendly products have you used/purchased?
Question 3
Most respondents search for ingredients that are healthier and more natural, and expect the product to be of high quality. While chemical-based shampoo produces an immediate silkening effect that damages hair over time, eco-friendly shampoo maintains and protects hair in the long-term. Effectiveness varies according to safety and quality. Prices of eco-friendly products tend to be more expensive than average products, so this was the expected benefit chosen by the smallest number of our respondents.
What benefits do you think you can gain if you make environmental protection a top priority when purchasing products?
Question 5
Most respondents consider a corporation trustworthy if it really pays attention to health and environmental problems. By buying their products, people support these corporations for the welfare of nature and mankind.
If a corporation makes environmental protection its top priority, I would want to buy its products.
Question 6
86.56% of our respondents agree that using eco-friendly, chemical-free products makes their hair more healthy.
Using shampoo products that are eco-friendly and chemical-free makes your hair more healthy.
Question 7
On a scale of 1 to 5, 1 being "strongly disagree" and 5 being "strongly agree," this statement received an average feedback of 3.578. The majority of our respondents leaned toward agreement and neutrality to this statement. A small number of respondents answered "disagree" or "strongly disagree." In retrospect, the questionnaire should have inquired whether these respondents think eco-friendly, chemical-free shampoo products have greater cleansing effect, or the opposite.
Shampoo products that are eco-friendly and chemical-free have the same cleansing effect as the average shampoo product.
Question 8
28% of our respondents have heard of O'right. This shows O'right isn't particularly well-known, even by customers in its own country.
Are you familiar with the brand O'right?
Question 9
20 out of 186, or 10.75% of our respondents, have used O'right products. This may be due to O'right products being less distinguished and more expensive than other brands. These results contrast with those of question 11, in which 86.56% of our respondents agree that using eco-friendly, chemical-free products makes their hair more healthy. However, we have to take into account that our respondents may be using safe and healthy haircare brands other than O'right.
Have you ever used an O'right product?
Question 10
This question was answered by 26 respondents, who put 42 check marks on these products in total. On average, each respondent would have put in 1.62 check marks, which indicates that O'right customers use more than one type of its products. Among O'right products, the ones most frequently used by our respondents are all related to haircare. This shows that O'right haircare products are more popular than its other merchandise in the cosmetics market.
What kind of product from O'right do you use the most?
Question 11
The same 26 respondents put 39 check marks on these influences/benefits in total. This means each person put in 1.5 check marks on average. These results indicate that while O'right products aren't known or used by many, those who do generally give positive feedback.
Compared to other products you have used, what influence or benefits do you think O’right products deliver?
Question 12
We received several responses for concrete feedback. A few respondents said they were confused by the rating scale, as it was not specified which number meant "strongly agree." One of the respondents suggested that we could investigate the price at which customers are willing to buy an eco-friendly product. One recommended we could offer free samples from O'right. One said that customers with color-treated hair have need of color-protecting products, so their choices are relatively few. Another said that while eco-friendly products do have additional benefits and value, they often cost more to create, and sellers may not manufacture them in large quantities; likewise, customers are often unaware of the benefits of eco-friendly products.
Do you have any suggestions regarding our survey?
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