Clothing has always been a significant portion of human life. As Solitaire Townsend, a sustainability expert, and female entrepreneur, has said, “Wear clothes that matter.” Nowadays, fast fashion trends have pushed the establishment of low-priced and mass-produced clothing, and the value of clothing has thereby declined. Quantity became all people ask for. Among all diverse styles and outfits, denim products have been around in fast fashion trends for years. Some iconic styles include bleached jeans, dark wash jeans, oversized jeans, trucker jackets, denim bags, etc. As a result of fabric industries fulfilling high denim product demands, approximately 10 billion garments of denim fabric are manufactured and produced each year. The global denim industry is worth 77.67 billion USD and is estimated to be worth 121.50 billion USD by 2030. Little do they know, the fast-growing denim industry comes with substantial pollution and waste. Water consumption, carbon emissions, chemical use, waste generation, energy consumption, and so many more factors are impacted in the production process of denim products.
In this project, the team introduces the audience to the history of denim fabrics, the positive and negative impacts of denim production, statistics about denim waste and production, the project’s connection with SDGs, survey analysis, as well as a Taiwanese sustainable fashion brand, “Story Wear.”
Story Wear is a local brand founded by Kuan Chen, a Taiwanese and United Kingdom college master's degree holder, whose family has participated in the fashion industry for years. In Taiwan’s variety of fashion brands, Story Wear stands out valuing and blending their concept of sustainability, fashion, as well as social enterprise. These qualities intersect and form a branch of a new industry, “sustainable fashion.” Not only has Story Wear taken part in popular events such as the London Fashion Week and Taipei Fashion Week, but they also cooperated with prominent international businesses such as IKEA, 7-Eleven, and L’oreal.
Established in 2018, the brand has thrived in the industry and become a leader and model for new companies who are willing to turn to “sustainable” action. On this website, the audience may expect a deep inspection of the brand “Story Wear” and how it stands out to the team among all Taiwanese sustainable fashion brands. To add a sense of liveness to the content, the team has scheduled an interview with the founder Kuan Chen, to discuss some of her concepts and stories in Story Wear’s 6 years of operation, this includes current statistics on the brand, the mental journey she went through when founding the brand, and last but not least her expectations and shout-out to everyone working in the sustainable fashion industry.
