Through green products, the target audience of the company Hibāng can be divided into two main categories: one is to producers and the other is to consumers. They utilize the recycled eyeglasses they produced with fishnets to communicate the issue regarding the marine waste of ghostnets to consumers. Through sales, they allow the consumers to understand that these ghostnets have already resulted in the deaths of many marine life. They also propagate the severity of the marine pollution caused by fishnet wastes in forms of video, photos, and proposals through crowdfunding platforms. They also engage in crowdfund through cooperation with other companies, which allows more consumers to recognize the existence of fishnet wastes. In general, the fund sourcing process allows Hibāng to support Taiwanese environmental conservation and promotion of environmental education.
Hibāng utilized discarded fishnet to create recycled eyeglasses. By implementing the concept of a circular economy. The value is added, the business chain is stimulated. Through the circular economy, the waste gained alternative value, which encouraged more people to recycle these materials. Resulting in benefits from both the economy and ocean conservation sides. This promotes more business to utilize waste to value products. Moreover, this also raise awareness among the market and consumer about the marine debris, reduce burden on the ecosystem